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In This Issue
• 15 Million Jobs Await Filipinos in Hospitality Industry• Hotel Managers needed in the United States• Indian Hotel Industry is booming
ASIAN SCHOOL OF HOSPITALITY ARTS
www.asha.edu.ph
ASIAN
HOSPITALITY
Industry Outlook
Volume no. 1, Issue No. 1 July 2010
ASIAN SCHOOL OF HOSPITALITY ARTS
www.asha.edu.ph
The Asian School of Hospitality Arts or ASHA is a premier educational institution in the Philippines. ASHA offers a competency-basedmodular program that develops well-rounded students. The school allows its students to experience hands-on learning by exposing themto a first of its kind hotel and restaurant environment.Some of its industry partners include the Cravings Group, Classic Cuisine (C2), C3 Events Place, The Orange Place, The Coffee Beaneryand The Seven Suites Hotel Observatory.
ABOUT ASHA
WELCOME TO THE 1ST EDITION OF THE ASIANHOSPITALITY INDUSTRY OUTLOOK E-NEWSLETTER.
The Asian Hospitality Industry Outlook is a special bi-monthlye-report published by the Asian School of Hospitality Arts.It features the latest news, events and happenings in thehospitality and leisure-related industry in the Asia-Pacific.Trade-related news, as well as other interesting developments inthe hospitality, leisure and tourism will be prominentlyfeatured here. Job openings abroad and other relevant information will also beprovided here for students of the hospitality arts.The Outlook tries to provide you with relevant information thatwill fully equip you in your career in the Hotel & Restaurantmanagement industry.AHIO is best read by hoteliers, hotel managers, chefs, hotel staff,food and beverage directors, baristas and students of HRM, F&B,Barista, Housekeeping and Front Desk operations.
THEASIANHOSPITALITYINDUSTRYOUTLOOK
ASIAN SCHOOL OF HOSPITALITY ARTS
www.asha.edu.ph
15 MILLION JOBSAWAIT FILIPINOSIN HOSPITALITYINDUSTRY
More than 15 million jobs await Filipinos who want to work in top-rate hotels and restaurants in the United States,Europe and other countries in Asia, with about 158,000hospitality and leisure jobs needed in the United States alone.Labor requirements rose after hotel occupancy levels grewby 3.4% this year, a positive sign that the industry has nowrecovered from the global recession.In a report released by the Asian School of Hospitality Arts(ASHA), the premier hotel school in the Philippines, thehospitality industry is expected to grow 11% this year, astrong indication that the industry has now recovered fromthe global recession.With this growth, more five-star hotels and restaurantswould need additional hotel, food and beverage managers,baristas and hospitality staff. These are supervisorial andskilled positions which Filipinos are qualified to fill in.ASHA Directress Angie Blanco says Filipinos are most-soughtafter when it comes to these positions. Top five-star hotelshire more from the Philippines because Filipinos are highlyqualified, trust-worthy and hard-working. Filipinos are morequalified because most are HRM (Hotel and RestaurantManagement) graduates.“ We have thousands of Filipinos in the hospitality and leisureindustries which can benefit from the recovery of the indus-try after a slump in 2009. Entry levels in these positions arehigh. We are in the best position to exploit the hospitality jobmarkets because of our high competency especially as hoteland restaurant managers, baristas and hotel staff, “ saysBlanco.Hospitality-related jobs command competitive pay rates. Forhotel managers, the average daily wage is US$ 50 per hour orabout 2,300 php (P46=1US$) per hour. In the United States,baristas earn US$ 10 per hour or about US$100 a day. Thistranslates to almost 100,000 pesos per month. Filipino chefs,meanwhile, are being paid more than 150,000 pesos a month.Blanco reports that hotel occupancy in the United Statesalone grew by about 1.7% this year after occupancy ratesrose in the first quarter of 2010. The growth increasedrevenues by 57.1%. This is a positive development, says Blanco,since more hotels will require additional hotel and hospitalitystaff to attend to the needs of guests.Based on the ASHA report, hotel occupancy rates in theAsia-Pacific rose from 15.3% to 63.1%, the average daily rateincreased by 8.6% to US$125.52, and revenue per availableroom jumped 25.2% to US$79.24. This, says Blanco, is basedon the STR Global report.Shanghai China experienced the largest occupancy increase,rising from 55% to 71.7%, followed by Beijing (65.3%), Hong-kong (78.3%) and Osaka Japan (77.3%). Malaysia posted apositive 40.4% to US$ 71.65.India is adding up about 60,000 quality rooms, anticipating thearrival of about 10 million foreign tourists in its shores.Domestic tourism alone requires about 350 million roomsevery single year in India.In the Philippines, improvements in the tourism industrygenerated close to 3 million additional jobs, according to thedata released by the National Statistical Coordination Board(NSCB). As of May 2010, a total of 48,048 jobs were gener-ated in Central Philippines, Metro Manila and Tagaytay alone.The hospitality outlook in the Philippines remains bright, saysBlanco, as private investors continue to have a bullish attitudein the country.Blanco says that domestic tourism alone hiked 2009 air trafficby about 25%. OAG, a reputable body monitoring the globalair industry, shows that seat capacity increased by 9% or anadditional 1.2 million to a total of 15.3 million seats in Asia-Pacific alone. Worldwide, seat capacity increased by 6% andadded 20.5 million seats to a total 335.5 million.Amongst the hotel chains, luxury properties and upscalehotels remain at a very positive growth.
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