Hello!

My name is Sami, and my background is in interactive design since 1996. I have worked in media/publishing, mobilesince 2000. Also advertising for a short time (I was young, and needed the money). Moved onto human-centricdesign and IxD in 2004. Spent 2 years at Nokia Design Insight & Innovation HEL/LON/LA, Nordkapp since 2007.Local leader of IxDA, entrepreneur since 2000.

I love deadlines—I like the whooshing sound they make asthey ﬂy by.

“

—Douglas Adams

To get started with—I’m sure you’ve all heard this. It’s a tragic story of an average design project and the cliched gapbetween designers and project managers.

An outsider

—

looking in.

So I’d like to share you a point of view: Even though, as an entrepreneur, as a creative, designer, I’ve always been theoutsider to the world of management. But, sometimes things a seem clearer from the outside so I’ll do my best too

er you some insight here