Running Competitions for

Links

#BrightonSEO July, 2010

SEO Consultant

> sam . c ro c ker@distil led. c o . uk

Distilled

>www.distilled.c o.uk

> tw itter. c o m / c ro c kstar ltd

Sam is a lead SEO in Distilled¶s London
offices and an SEOmoz Global
Associate. He is a fan of Keyphrase
Research, Fulham FC andblo gging

about Fashion and Music Trends.

Creativity is the Name of the Game...

*It·s a bit like linkbait.
-- Every company has
SOMETHING unique to offer.

*You can run one ´boringµ competition ² from there, diminishing returns.

´Getting links is all about providing value...µ

Running Competitions for Links

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