A summary of Blue Ocean Strategy book by W. Chan Kim and Renée Mauborgne about creating an uncontested market space and make the competition irrelevant.
Lesson two in a series to establish a social action plan. This plan will be used to help students, and those they successfully influence, to make smart, sustainable choices when it comes to the co...
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Google Inc's is an extraordinarily successful company. In 2008, Google earned about US$22 billion in revenue. But, how does Google work? What is Google's business model? What strategy does Google u...
This document presents a short but comprehensive case study on implementing a Blue Ocean Strategy and Business Model for the BlackBerry Smartphone. The case study could be used to guide the develop...
Lesson one in a series to establish a social action plan. This plan will be used to help students, and those they successfully influence, to make smart, sustainable choices when it comes to the co...