Links back to your website are an important part of online brand management. And while many people engage in the practice of building links, very few actually understand the value that this brings ...
As I've written over the years, in the era of the Social Web, we are allbrand managers. While I spend a significant portion of my time sharing the importance of listening and observing to noteworth...
This was the second in a series of nine lectures that I gave as part of a holistic brand workshop for East African companies held in Kenya in May 2008. For more of my thinking and observation on th...
These are the basic guide lines , while you start thinking about brand building.
While working in Pune Base IT Co. SEED Infotech Ltd., as a Brand Manager, i have developed this very easy to unders...
Brand point management helps companies create compelling and consistent brand experiences that generate greater brand affinity turning shoppers into buyers, across multiple shopping environments an...
This white paper discusses how brand point management improves a business’ ability to react to the marketplace more quickly. Brand point management promotes marketplace agility by considering three...