It's a real shame - most people are using Web 2.0 completely the wrong way. They don't understand the crucial basics of how to leverage these awesome resources without coming across like a pushy sa...
Small business owners can use the same tools pioneered by Fortune 500 companies for testing the effectiveness of their advertising, whether in print or on the web. This article provides a step-by-s...
If you have a business, and want online marketing results that are successful, you need to be a creative thinker and think outside of the box. The Internet is the perfect place for small businesses...
But what if you’re struggling with trying to figure out what your brand really is? If you haven’t been able to create a high-impact, high visibility brand, that tells me three vital elements are mi...
The project will be focusing on the introduction of the 24 – hour General Entertainment Channel (GEC) i.e. NDTV Imagine. It will also be discussing about strategies adopted by NDTV Imagine on enter...
Your competitive positioning is the foundation for your entire business. Learn how to create a strong market profile that is the foundation for your competitive strategy.
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Marketing Mix magazine. March April 2008. Content includes research; top media performers; experiential marketing; airport marketing; the green shopper.
What I’ve learned in business coaching is that practically any business can create an information product. All it takes is branding, creativity, and an eye for how to turn what you do into a market...
Most small business owners create a marketing plan in reverse, by deciding on an idea or product before testing the market. The principles behind do-it-yourself market research are simple and can s...