Political Marketing documents

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Political Marketing 2006 Direct Benefit, Value and Managing the Voter Relationship (2006)

Political Marketing 2006: Direct Benefit, Value and Managing the Voter Relationship Andrew Hughes and Dr Stephen Dann, The Australian National University Abstract In 2004, the definition of commerc...
  • api_user_11797_Siwah ::|Its Time 2 Change|:: published this 10 / 15 / 2008
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21 p.
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Marketing Strategy and Political Campaigning; A UK Resource-Based Perspective (2001)

Marketing Strategy and Political Campaigning: A UK Resource-Based Perspective Richard Lynch Middlesex University Paul Baines Middlesex University John Egan Middlesex University Address for correspo...
  • api_user_11797_Siwah ::|Its Time 2 Change|:: published this 10 / 15 / 2008
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11 p.
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The marketing of political marketing (2001)

The research register for this journal is available at http://www.mcbup.com/research_registers The current issue and full text archive of this journal is available at http://www.emerald-library.co...
  • api_user_11797_Siwah ::|Its Time 2 Change|:: published this 10 / 15 / 2008
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21 p.
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Kwame Nkrumah and Political Marketing;Locating Campaign Strategy in Modern Political Campaigning (20

Kwame Nkrumah and Political Marketing: Locating Campaign Strategy in Modern Political Campaigning by Kobby Mensah, M.Sc., DipM Department of Journalism Studies University of Sheffield, Minalloy Ho...
  • api_user_11797_Siwah ::|Its Time 2 Change|:: published this 10 / 15 / 2008
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25 p.
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ELECTIONS ON THE HORIZON MARKETING POLITICS TO THE ELECTORATE IN THE USA AND UK (2004)

ELECTIONS ON THE HORIZON MARKETING POLITICS TO THE ELECTORATE IN THE USA AND UK ECCLES CENTRE FOR AMERICAN STUDIES: 15 MARCH 2004 Dr. Robert Busby Humanities Deanery Liverpool Hope University Coll...
  • api_user_11797_Siwah ::|Its Time 2 Change|:: published this 10 / 15 / 2008
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6 p.
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Funding Political Marketing in the US and UK Election Campaigns of 2004 and 2005 (2005)

Funding Political Marketing in the US and UK Election Campaigns of 2004 and 2005 Phil Harris Department of Marketing, University of Otago Abstract The paper draws on 10 years research in the UK and...
  • api_user_11797_Siwah ::|Its Time 2 Change|:: published this 10 / 15 / 2008
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25 p.
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A Review in Political Marketing; Lessons from Recent Presidential Elections (2001)

A Review in Political Marketing: Lessons from Recent Presidential Elections By Bruce L. Newman, PhD, Professor of Marketing, DePaul University Introduction For years, politicians have relied on ba...
  • api_user_11797_Siwah ::|Its Time 2 Change|:: published this 10 / 15 / 2008
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20 p.
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POLITICAL BRAND CHOICE IN BRITAIN (2003)

POLITICAL BRAND CHOICE IN BRITAIN Peter Reeves BCom (Hons), MSc (Dist.) Doctoral Researcher Centre for Research in Brand Marketing Birmingham Business School Winterbourne University of Birmingham E...
  • api_user_11797_Siwah ::|Its Time 2 Change|:: published this 10 / 15 / 2008
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9 p.
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The Globalization of Political Marketing An Introduction (2004)

Chapter 1 The Globalization of Political Marketing: An Introduction Christian Schafferer Marketing developed out of the need to have a communication channel between business firms and their custo...
  • api_user_11797_Siwah ::|Its Time 2 Change|:: published this 10 / 15 / 2008
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22 p.
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Political Marketing,The Cause of an Emerging Democratic Deficit in Britain (2005)

Political Marketing: The Cause of an Emerging Democratic Deficit in Britain? Darren G. Lilleker SUMMARY. Political marketing, as a set of techniques for policy design and development, was welcomed...
  • api_user_11797_Siwah ::|Its Time 2 Change|:: published this 10 / 15 / 2008
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10 p.
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Political Marketing; Lesson from the mainstream (1999)

Joumal of Marketing Management, 1999,15, 495-503 ,, _ 1 JohnEgan " Political Marketing: Lessons from the »*.*.„ Mainstream This paper seeks to examine the perceived differences between political...
  • api_user_11797_Siwah ::|Its Time 2 Change|:: published this 10 / 15 / 2008
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17 p.
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The internal-external marketing orientation of a political party; Social implications of political p

The internal-external marketing orientation of a political party: Social imp... Aron O'Cass Journal of Public Affairs; May 2001; 1, 2; ABI/INFORM Global pg. 136 Reproduced with permission of the c...
  • api_user_11797_Siwah ::|Its Time 2 Change|:: published this 10 / 15 / 2008
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9 p.
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The political marketing planning process, improving image and message in strategic target areas (200

The political marketing planning process: improving image and message in strategic target areas Paul R. Baines Middlesex University Business School, London, UK Phil Harris Manchester Metropolitan U...
  • api_user_11797_Siwah ::|Its Time 2 Change|:: published this 10 / 15 / 2008
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15 p.
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Marketing The POlitical Product (1988)

David M. Reid \
  • api_user_11797_Siwah ::|Its Time 2 Change|:: published this 10 / 15 / 2008
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3 p.
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Editorial; On message; New developments in political communication and marketing (2001)

Editorial: On message: New developments in political communication and mark... Janine Dermody; Dominic Wring Journal of Public Affairs; Aug 2001; 1, 3; ABI/INFORM Global pg. 198 Reproduced with pe...
  • api_user_11797_Siwah ::|Its Time 2 Change|:: published this 10 / 15 / 2008
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22 p.
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The Marketing Colonisation of Political Campaigning (1998)

1 The Marketing Colonisation of Political Campaigning. Chapter by Dominic Wring, Lecturer in Communication and Media Studies at Loughborough University(UK) prepared for the ‘Handbook of Political ...
  • api_user_11797_Siwah ::|Its Time 2 Change|:: published this 10 / 15 / 2008
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12 p.
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Political marketing and the emotional citizen-Conference paper (2004)

Political marketing and the emotional citizen Barry Richards Professor of Public Communication Bournemouth University brichards@bournemouth.ac. uk Paper presented at a one-day international confer...
  • api_user_11797_Siwah ::|Its Time 2 Change|:: published this 10 / 15 / 2008
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33 p.
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Political Marketing Theory, Hendiadyoin or Oxymoron (2004)

Political Marketing Theory: Hendiadyoin or Oxymoron By Stephan C. M. Henneberg University of Bath School of Management Working Paper Series 2004.01 This working paper is produced for discussion p...
  • api_user_11797_Siwah ::|Its Time 2 Change|:: published this 10 / 15 / 2008
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1 p.
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Musicians and Mandela

Short article about how various artists have contributed to Mandela's campaigns over the years. Interesting in relation to how a star might position themselves in terms of other 'celebrities' or po...
  • mediamonkey published this 06 / 17 / 2008
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1 p.
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Campaigns and political marketing (2007)

Campaigns and political marketing J D Rausch Choice; May 2007; 44, 9; Academic Research Library pg. 1606 Reproduced with permission of the copyright owner. Further reproduction prohibited without ...
  • api_user_11797_Siwah ::|Its Time 2 Change|:: published this 10 / 15 / 2008
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