These are important public relations mottos I've given to my staff over the years to inspire them as well as make them think and be aware of how the business works.
This is a complete marketing plan example for a publich relations firm business, including marketing vision and strategy, product positioning, sales forecast, expense budgets, metrics for success, ...
The 4 E's of Marketing By Christopher Graves, President & CEO, Asia Pacific, Ogilvy Public Relations Worldwide.
A keynote presentation at Ogilvy Verge Singapore
For more information, visit ww...
Stop the presses...there's another "PR is Dead" meme that's circulating the blogosphere again. This time, all that's new is that many bloggers are revealing that they prefer discovering new and int...
A practical workbook (under creative commons) to introduce you to a range of Social Media Tools to help manage crisis communications in Public Relations. With extensive case studies and exercises ...
In order to be successful in Public Relations, you need to grasp what it is, what it isn’t, and how it works and why. Otherwise, you’ll never be able to build the right team, determine the best str...