The definitive guide to mastering the essentials behind making,
marketing and promoting product to the world’s most exciting entertainment business – the $13.5 billion PC and video game industry –...
These are important public relations mottos I've given to my staff over the years to inspire them as well as make them think and be aware of how the business works.
Pierre Far has a thoughtful post asking whether or not Social Media is the final frontier of marketing.
He concludes that if you could answer the question, then you might be the next Seth Godin....
Social media has become an integral part of a company's marketing and PR strategy. This whitepaper offers information about how to implement an effective social media PR and marketing strategy.
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99.5% of press releases aren’t optimized for the Web, according to a recent DMNews article. So what is the secret to being one of the .5%?
As a PR professional, you are all too familiar with writi...
This is a complete marketing plan example for a publich relations firm business, including marketing vision and strategy, product positioning, sales forecast, expense budgets, metrics for success, ...
The greatest sin in the public relations realm is the sin of doing absolutely nothing and then wondering why the media isn’t paying attention to you (or, in the case of a crisis, are eating you ali...
The greatest sin in the public relations realm is the sin of doing absolutely nothing and then wondering why the media isn’t paying attention to you (or, in the case of a crisis, are eating you ali...