We sampled approximately 10,000 individuals from Lotame's publishing partners who fit the description ‘Video Gamer’, users who reported interests in video games or demonstrated interests by sharing...
Pierre Far has a thoughtful post asking whether or not Social Media is the final frontier of marketing.
He concludes that if you could answer the question, then you might be the next Seth Godin....
Social media has become an integral part of a company's marketing and PR strategy. This whitepaper offers information about how to implement an effective social media PR and marketing strategy.
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The landscape and the consumers have changed, but known and comfortable ways of doing advertising have not (yet). Advertisers are coming from a world of meticulously crafted brand messages being bl...
It's a real shame - most people are using Web 2.0 completely the wrong way. They don't understand the crucial basics of how to leverage these awesome resources without coming across like a pushy sa...
Understanding social media and its impact on business is crucial. Static websites are no longer the pinnacle of communication. Today’s customer seeks engagement and two-way conversations. And thoug...
Fueled by a combination of popularity, curiosity, necessity, strategy, and trendiness, marketers are embracing a new recipe that injects a proactive, social approach to outbound communications and ...
From February 20th to March 11th, Lotame ran ads for a major jar Peanut Butter brand targeted exclusively to users on its network who had been exposed to content about the salmonella outbreak, eith...
Following a PRCA roundtable this morning (July 16, 2008) I'm pleased to share our most recent attempt at our Social Media policy. There's a short preamble, then a very brief Policy document.
I'd...