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Brand Names and BrandingIssues
 
 
A brand is…..
A name or symbol that distinguishesthe goods or services of one seller group from those of competitors.
 
 
Six Levels of Meaning
AttributesBenefitsValuesCultureUser Personality
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06 / 14 / 2010<span class="translation_missing">en_US, this_document_made_it_onto_the</span>Rising List!
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