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Marketing ManagementModule-1
Lesson # 6Marketing Plan
 
Meeting competition, protecting market share andachieving profits at the business unit level are itsconcerns.The task of marketing planning is to spot theneeds of various segments of consumers in agiven business, translate the needs into suitableproducts and make the required profits at theunit level.Marketing planning and marketing strategyaccomplish this purpose.
 
Tasks of Marketing planning
•Tasks involved in marketing planning are:2.Analysing the marketing environment andspotting the opportunities and threats;3.Internal appraisal;4.Setting the marketing objectives of the unit;5.Formulating the marketing strategy of the unit;6.Developing detailed marketing plans andprograms;7.Formulating the marketing budget.
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