“Study of Marketing Channel Available For Life Insurance”
A report submitted to Delhi Business School, New DelhiAs a part fulfillment of MBA+Post Graduate program (Industry Integrated) in Enterpreneurship &BusinessSubmitted To; Submitted By;Director Academic Santosh kumar Delhi Business School Roll No: DBS 08-10/W210 New Delhi Batch: Winter Semester: 1
st
University: Punjab Technical UniversityInternal guide:Ravi PrakashDelhi Business SchoolDelhi Business SchoolB-11/58,M.C.I.E.,Mthura Road New Delhi
Website : www.dbs.edu.in
Preface
The Harder You Work…… The Luckier You Get.
The liberalization of the Indian insurance sector has been the subject of much heateddebate for some years. The policy makers where in the catch 22 situation wherein for onethey wanted competition, development and growth of this insurance sector which isextremely essential for channeling the investments in to the infrastructure sector. At theother end the policy makers had the fears that the insurance premier, which aresubstantial, would seep out of the country; and wanted to have a cautious approach of opening for foreign participation in the sector.As one of the rare occurrences the entire debate was put on the back burner and the IRDAsaw the day of the light thanks to the maturing polity emerging consensus among factionsof different political parties. Though some changes and some restrictive clauses asregards to the foreign participation were included the IRDA has opened the doors for the private entry into insurance.Whether the insurer is old or new, private or public, expanding the market will presentmultitude of challenges and opportunities. But the key issues, possible trends,opportunities and challenges that insurance sector will have still remains under the realms
of the possibilities and speculation. What is the likely impact of opening up India’sinsurance sector
It was a privilege for us to work in a reputed organization-
Kotak Mahindra OldMutual Life Insurance Ltd
. This has given us an opportunity to work in a truly professional environment where team work score over individual effort, wherethere is a helpful atmosphere.A well planned, properly executed and evaluated training helps a lot ininoculating good work culture. It provides linkage between student and industry inorder to develop the awareness of individual approach to problem solving basedon the broad understanding of plant machinery, process and mode of operation of individual organization. The project on
“Study of Marketing Channel Availablefor Life Insurance”
has been made to facilitate effective understanding about themarketing aspects.The project training has provided me an opportunity to gain practicalexperience, which has helped me to increase my sphere of knowledge to a greater extent. I have tried to summarize all our experience and knowledge acquired up tillnow, in this report. This project is a keen effort to obtain the expected results andfulfill all the information required.At the end annexure and bibliography are given for effectiveunderstanding.I am grateful to
Kotak Mahindra Old Mutual Life Insurance Ltd
for providing required support.Thank you for your interest in my project report.
SANTOSH KUMAR
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