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Introduction to Keyword Sniping

Want to get a top ranking for a good keyword in Google?

Chances are, you don’t knowhow to make that happen or you’re just unsure of yourself. A few of you might

believe

thatyou know what to do because you’ve read all of the generic, worthless garbage that’s outthere, but have never put it into practice. Here’s the honest truth - you can out-rank

internetmarketing

companies or anyone else if you can learn a few, simple techniques.This lesson is going to teach you how to consistently beat major players that have bigger budgets, better skills, and more ideas than you. I can teach you to make a focused, {insertninja-like word of choice here}, deadly attack on keywords. This lesson will reveal to youwhy people like me can beat multi-million dollar companies out for top rankings.

Introducing Keyword Sniping

Keyword sniping involves an extremely focused effort on a single keyword. The idea here isto choose a single keyword, and to set up an entire site (or even an entire group of sites) withthe sole intent of ranking for that one keyword.My most effective keyword snipe to date ended up making me over $3,500 per month withalmost zero upkeep.

Yes, this was from a single keyword

. I set it up while I was workingfull time at my old job, and after I had it set up, it brought in tons of income with hardly anymaintenance. 100% of the income was through Yahoo! ads (like Adsense), so there wasabsolutely no labor required.

Choosing The Right Keyword

Although you can use keyword sniping to get ranked for almost any keyword, somekeywords will be easier than others and I would recommend starting with something thatwon’t be incredibly difficult. When I did my $3,500 per month snipe, I was using thekeyword ‘motorola cell phones’. The reason I went after that instead of just ‘cell phones’ was because it is about 1000 times easier. Getting ranked #1 in Google for ‘cell phones’ would

make you flippin’ rich, but it might take years. Choose a more specific keyword and you canget your ranking more quickly. Not very many sites out there are targeting a brand-specific keyword with an entire site -most of them target brand-specific keywords with a subpage. This will give you a hugeadvantage right off the bat. You will always be able to get better rankings if you build the sitearound a keyword.I useWordze(paid service but worth every penny) to do my keyword research, but have alsoused theWordTracker free version and it works well enough for those of you that don’t have the budget. No matter what tool you use, you’re going to look for three attributes in akeyword, two of which can be found using either of the tools I mentioned. Here are theattributes you need to look for in keywords:1.They get searched for over 200 times per day (obviously the higher, the better).Wordze and Wordtracker both show you daily search volume.2.They have less than 1,000,000 competing pages (less is better). You can find this out by doing a search for your keyword in Google with quotes around it: “your keywordhere”.3.They have some kind of value to an advertiser. (Anything that can be bought and soldhas value, anything that has commissions has value). Some keywords will have morevalue than others.The above numbers are guidelines and definitely aren’t hard rules. I would stick to them untilyou get confident enough to go for bigger keywords. That way you will know you are goingafter something that has potential for you while you build confidence and knowledge of your own.When you choose a keyword, try to find something that a tech-savvy person wouldn’t think of. Even ‘motorola cell phones’ has a lot more competition than most other keywords, andfinding one without that level of competition will make your life 100 times easier. I like to tryto picture a 15 year old girl or a 70 year old grandpa in order to come up with things theywould search for. What would they search for on a daily basis?Getting outside the tech/internet world will not only lessen your competition, it will alsoincrease your conversion. People that aren’t as tech-savvy will click ads much more than people that know what the ads are. You may be able to get 10-20% click-through on adsinstead of <1% on a tech-savvy, ‘make money online’ site.Here are some examples of niches I would look into:

•

Service niches (heating and a/c, legal, delivery, electrical, pest control, repairs,driving services, etc.)

•

Non-electronic product niches (hair stuff, clothing brands, acne treatments, etc.)

•

Select electronic product niches (You will have to dig hard to limit competition here.)

•

Finance niches (specific loans, brand-specific loans, etc.)Example keyword that fits criteria:

radiant floor heating -

205 searches per day, and223,000 competing pages. I found this keyword by searching for about five minutes. If you

take some time to brainstorm, there will be tens of thousands of keywords you can find thatfit the criteria.

How To Actually Snipe The Keyword You Choose

Set Up An Entire Website Or Blog

Once you have chosen your keyword, you will begin the process of targeting and gettingranked for that keyword. In order to target that keyword successfully, you will want to createan entire website or blog (preferred) around that keyword. I personally will buy a domain for the keyword, because that way I can sell it someday. You can be just as effective at gettingranked by using a Blogger blog, but then you can never sell the site. You’re going to have to pick what’s best for you and your budget, but using a Blogger blog could cost you tens of thousands of dollars someday because you will never be able to sell your profitable site. I useProudDomains.comto buy my domains and host my blogs and sites.When you buy a domain to target this keyword, you will need to keep a few things in mind.Getting a domain that has the keyword in it will really help you to get ranked for thatkeyword. However, buying a used domain can help you significantly to get ranked morequickly. If you’re in a hurry to make money from this keyword, I would recommend usingTDNAM.com to find a used domain that you can buy. Any domain that’s been live for morethan one year will decrease the amount of time it will take to get ranked.The reason it can help you to buy a domain that’s been live for over a year is that it can helpyou to avoid Google’s sandbox (yes, it does exist). I personally have been able to avoid thesandbox on brand new sites, as long as I keep the sites small and target keywords that aren’tvery competitive (less than 1,000,000 competing pages in Google). This means that I canspend just $8 to buy the domain and I can usually increase it’s value to a few thousand dollarswithin a few short months.Once you get your domain, I would highly recommend installing WordPress to create your site. If you prefer to use HTML to create your own static site, feel free. I warn you that people like me will probably have a huge advantage over you - link building is a lot easier if you use blog software to create your site. Later in this lesson I will be showing you how toconfigure WordPress to target this keyword properly.

Content Keyword Attack

For the content of the site, I would recommend adding at least ten pages of solid contentabout the keyword of choice. Even though we will be using blog software to create this site,

this site will not be a blog

. It will look like a blog and smell like a blog, but there will be noneed to post everyday or even every week. I personally would remove all dates that canappear because you don’t want people to know when it was created.Each of your ten pages should be created with the intent of giving a keyword link back to thehomepage with your main keyword. You want each of these pages to be at least 300 words.This is the hardest part of the entire process. I usually surf the sites that come up in Googlefor the keyword to get ideas for the 10 pages of content. I don’t take their content, but I use itto get ideas for mine.

Make sure to link back to the homepage within every post - useyour keyword as the anchor.

This gives your homepage more ranking ability in two ways: