How do you reach a tech-savvy and media-aware generation that does not respond to traditional marketing techniques? In this session, you will learn how alternative marketing can help you get your m...
http://www.ibm.com/services/us/gbs/bus/html/bcs_banking.html?cm_mmc=agus_cxobankpilt-20091104-uscxv008-_-d-_-webtwo-_-scribd
Learn how the social networking offered on Web 2.0 sites like Facebook,...
http://www.ibm.com/services/us/gbs/bus/html/bcs_banking.html?cm_mmc=agus_cxobankpilt-20091104-uscxv008-_-d-_-navy-_-scribd
The Navy Federal Credit Union, faced with the challenge of developing a n...
http://www.ibm.com/services/us/gbs/bus/html/bcs_banking.html?cm_mmc=agus_cxobankpilt-20091104-uscxv008-_-d-_-transformation-_-scribd
IBM's multi-channel solutions help you deliver a consistent exp...
http://www.ibm.com/services/us/gbs/bus/html/bcs_banking.html?cm_mmc=agus_cxobankpilt-20091104-uscxv008-_-d-_-front-_-scribd
Learn how IBM banking front-office solutions can help you maximize the v...
You know as much as anyone about the challenges faced by midsize organizations. There are always competitors with deeper pockets, customers demanding more for less, and suppliers giving preferentia...
Hosted CRM solutions make up a sizable portion of the growing CRM market. This guide breaks down the major players (Salesforce.com, RightNow Technologies, NetSuite and Oracle) so you can quickly an...
The spread of Web 2.0 concepts in everyday consumer activities has altered the way people relate to one another and how information is delivered. In a highly networked world where people can commen...
In today's environment, customers are spending less yet competition is more intense than ever. Loyalty initiatives must evolve beyond traditional reward programs to become a strategic part of the c...