In a consumer-driven digital media environment (which is where the future is certainly headed) you must provide your audience with easy access to free content and information. Make your content ava...
This is a chapter from my new book "Music2.0" at www.music20book.com. "Music2.0" is kind of like a 'Best of Gerd Leonhard' compilation, 227 pages filled with the best blog posts and juiciest essays...