Documents tagged with OBA

36 p.
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OBA Amicus Brief - SDNY

Amicus Filing by the Open Book Alliance contra the proposed Google Book Search settlement proposal. 8 Sept 2009.
  • naypinya published this 09 / 08 / 2009
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6 p.
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Google’s Ad Preference Manager: One Small Step for Google, One Giant Leap for Privacy

Google's new "Interest Based Advertising" (IBA) program represents the company's first foray into what is generally called "Online Behavioral Advertising" (OBA): In order to deliver more relevant ...
  • Berin Szoka published this 03 / 11 / 2009
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10 p.
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Targeted Online Advertising: What's the Harm & Where Are We Heading?

The Federal Trade Commission should avoid laying the groundwork for more onerous regulation of the online advertising marketplace, state Berin Szoka and Adam Thierer in "Targeted Online Advertising...
  • Berin Szoka published this 02 / 18 / 2009
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