Documents tagged with Strategic Communications

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The Art of Developing and Telling Your Company’s Story II

In twenty-five years of PR practice, I have found that it is no longer sufficient to build a traditional PR program. The notion of just pitching stories and badgering journalists no longer works. ...
  • AlanWeinkrantz published this 09 / 08 / 2009
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15 p.
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Social Media- New Business Communication Landscape

Tools and solutions to overcome some of the biggest communication challenges that affect and afflict your organisation.
  • rmace published this 07 / 27 / 2009
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32 p.
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Re-Branding the European Union

This white paper makes an argument for the EU to embark on a re-branding initiative in order for it to remain relevant as the political and social dynamics have shifted so much over the past 30 years.
  • JonDeutsch published this 07 / 10 / 2009
  • 341 reads
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2 p.
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Secrets to a Winning Strategic Communications Plan

In a weak economy, keeping the lines of communication open with customers and prospects is especially important because consumers still have wants and needs. Businesses that maintain a regular dial...
  • patsfan2 published this 05 / 19 / 2009
  • 95 reads
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119 p.
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Shifting Fire: Information Effects in Counterinsurgency and Stability Operations

About the Workshop The “Information Operations and Winning the Peace” workshop, held at the U.S. Army War College (USAWC), Carlisle Barracks, Pennsylvania, was a collaboration between the War Coll...
  • Secdev published this 04 / 04 / 2009
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18 p.
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NDU SC Workshop - After Action Review - J Newburn

Title: DoD strategic communications and the impact of culture, generational dynamics and new media An After Action Review paper provided at the request of the National Defense University's July 20...
  • Jessie Newburn published this 01 / 08 / 2009
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