Documents tagged with brand experience

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Nothing rhymes with orange- Jack Morton's Brand Book

An introduction to our agency culture and beliefs, for those who want to know what it’s like to work with Jack Morton.
  • jackmorton published this 11 / 17 / 2009
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Conscious Branding

Conscious Branding is a step-by-step process that enables entrepreneurs to consciously build a differentiating brand using the Brand Map, a simple visual diagram of how brands function throughout a...
  • Business Expert Press published this 10 / 12 / 2009
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A short story on the history of brands

This short story takes a light hearted, but hopefully not lightweight look at the history of brand. It was written with the help of a glass of wine!
  • robfox65 published this 07 / 27 / 2009
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Chinese Low-Priced Consumer Goods Market Calls for Powerful Brands

As anyone who has been to the supermarket in Shanghai knows, the Chinese consumer goods market is highly established and saturated. Many firms believe it is better to neglect brand strategy and com...
  • Labbrand published this 05 / 05 / 2009
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Brand Process Thesis Saxo Bank Final After Defense

Uriel Alvarado Cancino Frederik Güldner Kolenda Advisor: Richard Jones Secondary Advisor: Larry Light November 2007 This thesis centers on the management of brands. Particularly the phenomen...
  • Urielac published this 01 / 31 / 2009
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