Documents tagged with brand monitoring

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Brand Monitoring in the age of Social Media

Established brands are increasingly loosing active control over their brands, making brand monitoring one of the top issues of our time. Consumers are commenting, discussing, likes, dislikes and ex...
  • TomSanner published this 07 / 14 / 2009
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WP Making Social Media a Capability Not a Campaign

Because social media is such a new concept for businesses, many companies are entering into it in an uncoordinated manner. This makes it hard to replicate success, which means predicting the future...
  • vignettecorp published this 06 / 23 / 2009
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What is Media Monitoring?

How can small and medium sized business owners like myself keep up to date on relevant news and information by using media monitoring services?
  • jacksonwilliam0 published this 06 / 04 / 2009
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