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Documents tagged with brand value

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Nokia Brand Valuation

A project on Brand Valuation of Nokia. Useful read. Go through it
  • Pdf_16x16 29 pages
  • arihantsinghi published this 11/17/2009
  • 105 reads
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Brand Valuation

this is a brand valuation exercise of United Colors of Benneton (UCB). The model used for valuation are book to market model, price premia model, Historical cost approach,Capital market oriented br...
  • Pdf_16x16 37 pages
  • mohit.almal published this 09/22/2009
  • 624 reads
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Brand Storytelling Storytelling Magazine JulyAug09

Your brand is only strong as the stories that people tell about you. More to the point, its only as strong as the stories they tell themselves about what your brand means to them. This article intr...
  • Pdf_16x16 3 pages
  • michaelmargs published this 07/06/2009
  • 1,698 reads
  • 1 comment
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The Trouble With Brands

Most consumer brands are not creating value. The exceptions share a set of “energized” attributes that companies can identify and exploit.
  • Pdf_16x16 9 pages
  • johngerzema published this 06/03/2009
  • 1,298 reads
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Marketing Apple eBook

Steve Chazin: "These secrets are super condensed learnings from my nearly decade-long tenure at Apple about how and why people spring to action."
  • Pdf_16x16 8 pages
  • SATXbassplayer published this 04/26/2009
  • 111 reads
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Media Prominence: A Leading Indicator of Brand Value

Media Prominence: A Leading Indicator of Brand Value. A report by global PR agency Text 100 & [context]analytics entitled This study takes a closer look at the role that public relations plays ...
  • Pdf_16x16 10 pages
  • Text100UK published this 03/14/2009
  • 741 reads
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Strategic Use of Design to enhance customer experience, case study of sonera finland, 2007 master th

My UIAH master thesis on the subject of using design thinking as a strategic tool to create meaningful customer experiences
  • Pdf_16x16 85 pages
  • korhan.b published this 11/27/2008
  • 3,194 reads
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