The push-pull tensions of stardom: A very ordinary high school graduate from anywhere on the planet skillfully manufactured as a brand stalked by hysterical fans and insistent hordes of paparazzi ...
Promotional products can secretly be the most important ingredient in your company’s marketing strategy. Like every recipe, you must know how to bake and garnish it to perfection. Yes, it’s as simp...
Promotional products have various strengths to benefit your business, but two of them stand out clearly from the rest. Choose your promotional item thoughtfully. It must be an equal combination of ...
Testimonial Branding* Brand is an image! Impact of this image is often enhanced by another brand-the celebrity. Companies are now spending huge sums on testimonial advertising. Nike in 2006 spent m...
‘A brand is the most valuable real-estate in the world, a corner of the consumer's mind’ [Bates. C] ‘A brand is the name, term, symbol or design, or a combination of them which is intended to signi...
This presentation builds the case for using social media to build and promote your personal brand. The intent is to to push those individuals who are still on the fence about using these resources ...
Branding is a tricky subject to discuss with small to mid-size companies. It’s a concept that’s more easily associated with consumer products, packaged goods, or the Fortune 500. Branding books use...
Marketing 21st century style!
Specifically for landscape industry professionals, The Little Green Book describes a fresh, revolutionary approach to marketing yourself and your company.
T...
Schawk revolutionized the outdoor living product portfolio and presentation for a major home improvement chain, doubling revenues for the segment and generating strong sales beyond the important sp...