Goodbye Consumer, Hello Citizen by Patt Cottingham is a fascinating paper exploring how America's new administration and economic crisis is re-calibrating the consumer mindset. Published here with ...
The Coming Cosmopolitan Brands by Patt Cottingham is a brilliant paper about brands who choose to market goods and services and serve humanity. Published here with permission of the author.
Today is the Winter Solstice. And as I reflect on the passing of the season and the decade that has been, I am moved by a sense of anticipation. Very few of us will be unhappy to see the first deca...
CONSUMER BEHAVIOR
Refers to the ACQUISITION, USE, and DISPOSAL of products, ideas, or services. CONSUMING GROUPS include families, clubs, organizations, corporations, and governments.
AC...
Unfortunately, the enormous potential of nanotechnology to quell the world’s problems may be offset by its potential
to cause harm. There is legitimate concern that the nano-sized particles employe...
‘A brand is the most valuable real-estate in the world, a corner of the consumer's mind’ [Bates. C] ‘A brand is the name, term, symbol or design, or a combination of them which is intended to signi...
global lighting & electrical powerhouse
Overview
Environmental
Capabilities
New Products
Index
Index
HAVELLS INDIA LTD.
Global lighting and electrical powerhouse: GROUP
(Flagship company)...
We all know that driving a gas-guzzling SUV contributes to climate change,
but did you know that what you put on your plate could too? Here’s how your food choices affect climate change and what yo...
The New High-end Consumer: 'Please Put My Bottega Veneta Wallet in a Plain Bag': Knowledge@Wharton ( http://knowledge.wharton.upenn.edu/ar...)
The New High-end Consumer: 'Plea...
Since marketers are trailing consumers, neither barely playing catch-up by ‘joining the conversation’ on the Web 2.0, nor copying competitors will make the cut. What is truly needed for consumer in...
COMMENT CAUTION: THIS SUPERMAN SUIT WILL NOT ENABLE YOU TO FLY—Are Consumer Product Warning Labels Out of Control?
J. Scott Dutcher†
I. INTRODUCTION Consumer warnings are everywhere. Labels on pro...