Are you tired of pie charts and bar charts? So are we! In this eBook, 2 market research industry experts share 22 visual displays of primary research data.
www.imd.ch
no. 174 august 2009
THE SErvicE rEcovEry Paradox: diSPElling THE MyTH
I cannot imagine any condition which would cause a ship to founder. I cannot conceive of any vital disaster happen...
Recommending products for customers based on only the attributes they care about can simplify and reduce the ordering process on the front end, ensuring the customer gets what they want without spe...
Companies wrestle with unrelenting pressure to manage product proliferation and its impact on customer satisfaction.
An examination into the drivers of product proliferation reveals growing produ...
Reduce overheads! Increase prices! Come up with special promotions! Squeeze the supplier! How many times have you heard these answers to the question “How can we increase our profits?”
These ta...
Journal of Business Research 55 (2002) 441 – 450
Why customers stay: measuring the underlying dimensions of services switching costs and managing their differential strategic outcomes
Michael A. J...
Understanding Frequent Switching Patterns
A Crucial Element in Managing Customer Relationships
Inger Roos Anders Gustafsson
Karlstad University
Given the growing competition in the global market, ...
The current issue and full text archive of this journal is available at www.emeraldinsight.com/0144-3577.htm
Three outcomes of service recovery
Customer recovery, process recovery and employee rec...
Analysis of problems faced and the satisfaction level of Vodafone cellular users and recommend strategies for improving customer satisfaction in accordance with SERVQUAL3 model.
There’s no room for guesswork when it comes to knowing how well your company executes critical customer facing activities. Fail in front of your customers and your e-commerce business is likely to ...
Banks scoring better in customer satisfaction
L Biff Motley ABA Bank Marketing; May 2003; 35, 4; ABI/INFORM Global pg. 48
Reproduced with permission of the copyright owner. Further reproduction pr...