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Documents tagged with display advertising

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Search and Display Ads Provide Lift - Online Performance Marketing

While many recognize that paid search (PPC) is very effective in driving qualified traffic, leads, and sales - studies have shown that combining search WITH banner (or display) advertising can prov...
  • Powerpoint_16x16 17 pages
  • onlineperformancemarketing published this 10/21/2009
  • 50 reads
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Ad_Revenue_2009_Opening_K eynote

This is Ad Revenue 2009 opening keynote, delivered by Amar Goel, Founder & Chairman, PubMatic. The keynote describes how the 2nd ad sales channel is evolving and how many companies are rapidly in...
  • Pdf_16x16 21 pages
  • PubMatic - Ad Optimization published this 10/18/2009
  • 112 reads
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PubMatic.AdPricePredictio n.2009

  • Pdf_16x16 13 pages
  • PubMatic - Ad Optimization published this 06/30/2009
  • 972 reads
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PubMatic.FrequencyOptimiz ation.2009

  • Pdf_16x16 11 pages
  • PubMatic - Ad Optimization published this 06/30/2009
  • 193 reads
  • 0 comments
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PubMatic.DefaultOptimizat ion.2009

  • Pdf_16x16 11 pages
  • PubMatic - Ad Optimization published this 06/30/2009
  • 199 reads
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Integrating Search and Display Feb09

Integrating Search and Display , un gran documento que habla sobre cómo integrar campañas de search y display que funcionana. Sobre todo enfocada en como el search marketing puede ser un drive del ...
  • Pdf_16x16 42 pages
  • JonathanAlvarez published this 05/15/2009
  • 312 reads
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White Paper: Time Exposure by Banner Size

Using Lotame's proprietary time exposure tracking technology, we were able to track active exposure time per impression for every impression served on our Publishing Partners in Jan of 2009. Lookin...
  • Pdf_16x16 4 pages
  • Lotame published this 04/20/2009
  • 662 reads
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Ad from 2008: Top Secret Display (ran in the NMA)

We ran this ad in the NMA to support the 'top secret' campaign.
  • Pdf_16x16 1 page
  • bigmouthmedia published this 03/08/2009
  • 190 reads
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REACHLOCAL MAKES ONLINE BRAND BUILDING EASIER FOR LOCAL ADVERTISERS WITH LAUNCH OF REACHDISPLAY™

ReachLocal adds online display advertising product, ReachDisplay, to its integrated advertising solutions.
  • Pdf_16x16 2 pages
  • keyword2 published this 02/18/2009
  • 273 reads
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