Documents tagged with green marketing

The Curse and Cure of Biofuel

Liquid transport fuels made from biomass have been seen as an opportunity of greening the transport and avoiding expensive oil imports. Renewable energy sources account for 6.7 % of the European en...
  • armand.faganel9465 published this 11 / 03 / 2009
  • 120 reads
  • 0 comments

White Paper: Kah-Boom!

Read about the 6 things you need to know to IGNITE your brand and build a GenY marketing strategy using the eco-friendly movement. This white paper examines the demographic shift in American con...
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  • digitalrocket published this 10 / 27 / 2009
  • 111 reads
  • 0 comments

Green Marketing Concepts

Green Marketing
  • pautrey published this 10 / 12 / 2009
  • 244 reads
  • 0 comments

5 top tips for green marketing

Anna Frizzell from Business Link takes us through he top 5 tips on Green Marketing. What a day, over 1,000 people through the door. www.beinspired09.co.uk
  • blhantsiow published this 10 / 07 / 2009
  • 100 reads
  • 0 comments

Healthy Screensavers: a marketing idea for libraries

A marketing idea for libraries, which views the simple and uncluttered screensaver as a marketing opportunity. Specifically, the space of the screen can be used by state libraries to promote the el...
  • Aerchivist published this 09 / 23 / 2009
  • 96 reads
  • 0 comments

GSCM in China-Pressures,Practices and Performance

Purpose – Green supply chain management (GSCM) has emerged as a key approach for enterprises seeking to become environmentally sustainable. This paper aims to evaluate and describe GSCM drivers, p...
  • kaustabhbasu published this 09 / 09 / 2009
  • 243 reads
  • 0 comments

How Green is My Chemical

Feel good because you are using 'green' cleaning chemicals? Can you interpret greenwash marketing? Just how green are your cleaning chemicals? Although written for Australia, the analogies and the ...
  • beacluck published this 08 / 12 / 2009
  • 85 reads
  • 0 comments

The Green Ps for Marketing Contract Cleaning Services

According to marketing gurus, there are 7 P's of marketing for service businesses. With climate change a major issue there are now 8 marketing P's, with the new 'P", "p" for planet arguably the mos...
  • beacluck published this 07 / 10 / 2009
  • 435 reads
  • 0 comments

Croatia green marketing

this article is about new expirience in green marketing in Croatia and croatian firms.
  • mpaliaga published this 07 / 05 / 2009
  • 1,707 reads
  • 0 comments

Green Marketing

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  • Marketing101 published this 05 / 05 / 2009
  • 847 reads
  • 0 comments

Marketing Mix magazine March April 08

Marketing Mix magazine. March April 2008. Content includes research; top media performers; experiential marketing; airport marketing; the green shopper.
  • marketing mix magazine published this 04 / 24 / 2009
  • 4,330 reads
  • 3 comments

business ethos, Ethical Internet Marketing Distinguish Yourself

We leverage ethical search marketing strategies to shape your online presence and increase your visibility online. Follow Us on Twitter: @businessethos
  • businessethos published this 04 / 18 / 2009
  • 124 reads
  • 0 comments

Sustainability Marketing in an Uncertain Economy

Marketing sustainable offerings is tough in a down economy - people assume that keeping a roof over one's head is more important than keeping a GREEN roof over their heads. Here are ten strategies ...
  • egg usa published this 01 / 27 / 2009
  • 391 reads
  • 0 comments