Use your Facebook login and see what your friends are reading and sharing.
Documents tagged with konsumen
-
English ▼
- Any Length ▼
-
All Filetypes ▼
- Most Recent ▼
- 20 Per Page ▼
A model of consumer response to two retail sales promotion techniques
Journal of Business Research 56 (2003) 513 – 522
A model of consumer response to two retail sales promotion techniques
Michel Larochea,*, Frank Ponsa, Nadia Zgollia, ´ Marie-Cecile Cervellonb, Cha...
Effects of pricing and promotion on consumer perceptions: it depends on how you frame it
Journal of Retailing 81 (1, 2005) 35–47
Effects of pricing and promotion on consumer perceptions: it depends on how you frame it
Peter R. Darke a,∗ , Cindy M.Y. Chung b,1
a
Marketing Division, Sa...
Microsoft Word
Microsoft PowerPoint
Microsoft Excel
PDF
Open Office
Text files
Images
