Documents tagged with larry light

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McDonalds - Interview with Larry Light

Based on an interview with Larry Light by Jan Reijkenberg. Published in CoolBrands, the Guru Book 2009. McDonalds, Larry Light, Maarten, Schäfer, Pappers, coolbrands, anouk, maarten schäfer, the di...
  • maarten.schafer published this 02 / 27 / 2009
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21 p.
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Brand Management Saxo Bank Apendix

BRAND MANAGEMENT PROCESS Design Brand Experiences to Maximize Shareholder Value Case: SAXO BANK Uriel Alvarado Cancino Frederik Güldner Kolenda Advisor: Richard Jones Secondary Advisor: Larry...
  • Urielac published this 01 / 31 / 2009
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135 p.
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Brand Process Thesis Saxo Bank Final After Defense

Uriel Alvarado Cancino Frederik Güldner Kolenda Advisor: Richard Jones Secondary Advisor: Larry Light November 2007 This thesis centers on the management of brands. Particularly the phenomen...
  • Urielac published this 01 / 31 / 2009
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