Documents tagged with marketresearch

12 p.
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0906 Linkpaper Fragrance FR V1 english

Firmenich Osmoz! linkpaper – overview 2008/09 fragrance on the French social web ! !"#"$!%&'() "*+,'#-%)$*'."/ '0(!1! 2!"*)3)4$!5'3"6 &-+-*-7)%$*'-/#" !8$6)-4#! reactive sites articles analyzed mos...
  • linkfluence published this 06 / 06 / 2009
  • 532 reads
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2 p.
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Customer Case TV Sports Marketing

With Tobii eye tracking there is absolutely certainty if a logo is noticed during play or during ads.
  • Tobii Eye Trackers published this 01 / 27 / 2009
  • 391 reads
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13 p.
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Burson-Marsteller PRWeek: CEOs Share Their Opinion of Social Media

Presentation of results from a September 2008 survey by Burson-Marsteller PRWeek of 200 CEOs and their views about social media
  • DStrassel published this 11 / 25 / 2008
  • 476 reads
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35 p.
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Universal McCann Wave Report: When Did We Start Trusting Strangers?

Research report from ad agency Universal McCann on social media and influencer/word-of-mouth marketing; based on a 2008 survey of 17,000 active internet users in 29 countries.
  • DStrassel published this 09 / 18 / 2008
  • 1,690 reads
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96 p.
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Internet Commerce Briefing: Internet Population & Online Activities Report

A 2002 report that provides detailed data on the number of individuals who use the Internet, their demographics, and information about online activities, attitudes and preferences. Data in the repo...
  • DStrassel published this 07 / 30 / 2008
  • 1,089 reads
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61 p.
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Internet Commerce Briefing: Online Advertising & Digital Marketing Report

A 2002 report that provides detailed data for the online advertising market, email marketing and online advertising practices, and user attitudes towards online advertising and digital marketing. D...
  • DStrassel published this 02 / 16 / 2008
  • 2,518 reads
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96 p.
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Internet Commerce Briefing: Business-to-consumer E-commerce Report

A 2002 report that provides detailed data for consumer online shopping interests/attitudes and e-commerce activity. Data in the report is aggregated from a variety of technology analyst and market ...
  • DStrassel published this 02 / 16 / 2008
  • 1,500 reads
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15 p.
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From Paper-and-Pencil to Screen-and-Keyboard (Presentation)

From paper and pencil to screen and keyboard. Studies on the effectiveness of internet based market research (presentation).
  • jkivit published this 07 / 01 / 2007
  • 3,879 reads
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8 p.
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from paper-and-pencil to-screen-and-keyboard summary

From paper and pencil to screen and keyboard. Studies on the effectiveness of internet based market research (management summary).
  • jkivit published this 07 / 01 / 2007
  • 1,606 reads
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