Maurice Bloch has rejected Jack Goody’s ‘autonomous’ theory of literacy for being deterministic and Eurocentric. The Merina of Madagascar, says Bloch, have adapted literacy to local purposes. Rathe...
NB - This is work in progress. For the final version, see Postill, J. (forthcoming) 'Introduction: Theorising Media and Practice'. In: B. Bräuchler and J. Postill (eds) Theorising Media and Practic...