Imagine a brand new place to market your products or establish your Brand with over 4 Billion customers. It is available right now and it is bigger than Google and as close as your cell phone.
Wireless advertising is already a reality and offers a whole new world of opportunities for marketers. Mobile phones with integrated camera, GPS locators, and similar advances are very convenient, ...
A growing need for measurement metrics on wireless data service quality, traffic measurement, mobile commerce, and advertising offers the opportunity for advertisers and advertising agencies. In or...
This guide comprises 56 articles authored by some of the top executives
in mobile advertising and marketing. The topics graduate from basic level to intermediate and then advanced, following Mobile...
Emerging Topics and Technologies in Information Systems communicates the challenges and opportunities that information systems research is dealing with today while promoting cutting-edge research o...
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These days mobile advertising is synonymous with emerging markets like the Asia-Pacific regions. But these regions require a different mindset and skill set to pull off successful campaigns. mKhoj ...
With one of the highest mobile populations in the world and very low PC and broadband penetration, mobile Internet in India has already established a strong foothold. Here’s a view on the mobile ad...
The Limbo-GfK Mobile Advertising Report is a tool to help marketers and their agencies understand this fastchanging medium.
The Mobile Advertising Report is distributed free to marketers. To re...