According to a new study by Jane Out of the Box, a website devoted to women entrepreneurs, there are five distinct types of female business owners, each with her own unique characteristics and beha...
Every business experiences some type of cash flow cycle. Highs and lows occur, and the lows can be especially trying. Is there a right way to deal with cash flow trouble? This article highlights th...
When it comes time to hire a team to implement a business’ game plan and strategy, the business owner often has to have in place her own system for creating a team that will not only carry out what...
Every female entrepreneur dreams of opportunity, and every one will react differently when it arrives. When faced with a new prospect, how should business owners respond? What kinds of things shoul...
In every female entrepreneur’s life, opportunity comes and goes. The way a business owner deals with each chance can determine her business’ growth and direction – and on a larger scale, success or...
For the owner of a small business, experiencing explosive growth can be exciting. It can be the beginning of a new era for the business, and it can solidify the company’s existence in the sometimes...
US businesses owned by women are growing at a phenomenal rate. But women in business tend to face different challenges than their male counterparts, and are far less likely to reach the million dol...
From finding new buyers in different markets to creating residual income for a service-based business, launching a new product or service can add a lot of dimension to a business. It has the potent...
In the journey of a business, launching a product is a key step. It provides many new opportunities for expansion, growth and excitement. But it’s not a step to be taken lightly. Business owners of...
As today’s economy continues to take its toll on small businesses everywhere, losing clients can be more damaging than ever. A new study reveals that different types of women entrepreneurs have dif...
In an increasingly tough economy, losing clients can be a daunting proposition. A new study reveals that different types of women entrepreneurs have different approaches to running a business and d...
Many know that direct mail websites are a great place to turn when you need to purchase a targeted list for a particular demographic. But few people realize it's often possible to use aspects of th...
If your target market includes a certain industry or type of retailer, accurate information concerning your prospects is important. This article offers tips and techniques for using information res...
Creating a powerful brand identity is all about knowing where your business stands in relation to the competition. But how do you figure that out, exactly? This article provides tips and techniques...
It's a massive amount of data, essential for small business marketing and market research in general, all neatly assembled in one place. This article offers a basic guide for entrepreneurs seeking ...
Direct mail websites are a great place to turn when you need to purchase a targeted list for a particular business demographic. But, they’re also a great place to turn when you need initial informa...
Most small business owners create a marketing plan in reverse, by deciding on an idea or product before testing the market. The principles behind do-it-yourself market research are simple and can s...
Most small business owners create a marketing plan in reverse, by deciding on an idea or product before testing the market. The principles behind do-it-yourself market research are simple and can s...
Most small business owners create a marketing plan in reverse, by deciding on an idea or product before testing the market. The principles behind do-it-yourself market research are simple and can s...
Small business owners can use the same tools pioneered by Fortune 500 companies for testing the effectiveness of their advertising, whether in print or on the web. This article provides a step-by-s...