Documents tagged with wom

45 p.
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Taking It to the Streets: Low Cost, High Impact Marketing

How do you reach a tech-savvy and media-aware generation that does not respond to traditional marketing techniques? In this session, you will learn how alternative marketing can help you get your m...
  • DemetriosLambros published this 11 / 19 / 2009
  • 153 reads
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26 p.
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Boost Your Holiday Sales Now

Looking To Increase Your Sales Without Spending A Lot Of Time And Money?
  • sunshine published this 10 / 24 / 2009
  • 105 reads
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5 p.
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Dimitrova - Review of Cayley " Social Capital Value Add

My review of Michael Cayley's "Introducing Social Capital Value Add: Value Based Management for the Network Age". The paper can be found here on Scribd: http://bit.ly/IRFfB or on Cayley's blog at ...
  • Dr Dimitrina Dimitrova published this 08 / 29 / 2009
  • 556 reads
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8 p.
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WOM 101

An Introduction to WOM Marketing
  • murkahraman published this 07 / 05 / 2009
  • 160 reads
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11 p.
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What Turns a Good Marketer Into a Great One ?

Here you'll find a brief presentation on the difference between good and great marketers. Of course is a personal point of view based on my experience. I would love to read your comments. Enjoy.
  • marianaiosif4011 published this 05 / 31 / 2009
  • 446 reads
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2 p.
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A Different Perspective on Social Media Marketing

The landscape and the consumers have changed, but known and comfortable ways of doing advertising have not (yet). Advertisers are coming from a world of meticulously crafted brand messages being bl...
  • acfou published this 09 / 18 / 2008
  • 534 reads
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2 p.
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WOM Just Don't Do It

Much has been said about it. Much has been written about it. There is even an industry association for it. But "word-of-mouth marketing" isn't something you can, should or need to do. Even the wor...
  • acfou published this 09 / 18 / 2008
  • 257 reads
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4 p.
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Who or what really influences word of mouth trends

The report dissects a variety of influencer theories and discusses the roles of people and other factors that influence the outcomes of marketing activity. Who’s using which approach? What works be...
  • muchmor published this 08 / 15 / 2008
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11 p.
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WOM Report 10-26-07 final

WOM Report 10-26-07 final
  • nekuia published this 08 / 04 / 2008
  • 284 reads
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8 p.
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(insert into page 35) SCVAviaStructuralHolesFig 11-15

Figs 11-15 is inserted into Page 36 of "Introducing Social Capital Value Add". Uses Burt's structural holes theory to illustrate shifts taking place in media, brand and power.
  • Michael Cayley published this 04 / 25 / 2008
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