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3 Business communication 3.1 The Process of Communication
Introduction
Communication is something we do all the time, mostly without thinking about it. In business,though, thinking about it is very important because all forms of interaction between people andcompanies are built and maintained through some form of communication. It is, therefore, vital thatcommunication is effective and the messages between firms, their customers, clients, and those between workers in the same organization – especially between management and staff – are clear and properly understood.This course is essentially practical – to help you be
effective
in your communication, Before we getinto the detail of what makes, say, an effective letter or telephone call, though, we need to examinesome underlying principles about the process of communication itself. Understanding these willenable you to take account of all the various components of the process when designing your owncommunication. You need to be particularly aware of the barriers of effectiveness which arise fromthese components, and the ways in which you can try to ensure that they do not affect your communication.In this first unit, we shall also take an overview of the three main media through whichcommunication takes place – the written word, the spoken word and non-verbal forms.
A.
The communication cycle
Communication may be defined as: “The imparting, conveying or exchange of information, ideas or opinions by the use of speech, writing or graphics.”
Basic Elements of the Cycle
In any communication process there are three basic elements, though, as we shall see, there are manyother components within this, which go to make up the whole of the process. The three fundamentalones are:
Figure 1.A sender
sends a message to a receiver in such a way that the receiver is able to understand it. Note also the way in which the cycle is completed by the element of feedback from receiver tosender. This element is not always there, but is a key part of the process since, at the very least;it provides the means of acknowledging reception and understanding. This is rather a simpleview of the process, however, and the study of communication has identified a number of further
1.3.1 THE PROCESS OF COMMUNICATION
Sender ReceiverMessage
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really very enhanced SM,please include a large no, of MCQ to make it useful for CS foundation students
it i s very interesting material
good on follower