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Recommended Citation:
Ari Melber, "Year One of Organizing for America: The Permanent Field Campaign in aDigital Age,"
techPresident Special Report
(Jan. 2010) www.techpresident.com/ofayear1
Y
EAR
O
NE OF
O
RGANIZING FOR
A
MERICA
The Permanent Field Campaign in a Digital Age
By Ari Melber
a techPresident Special Report J
ANUARY
2010
www.techPresident.com/ofayear1
Year One of Organizing for America: The Permanent Field Campaign in a Digital Age
| a techPresident Special Report
-
2
-
T
ABLE OF
C
ONTENTS
Foreword: Organizing Baselines
4
Introduction: A New Permanent Campaign
6
Section I: Community and Reform
11
a.
Overview
11
b.
Community Maintenances
13
i.
Social Capital 13ii.
Events 16
c.
Health Care Reform
20
i.
Grassroots Mobilization 20ii.
Direct Lobbying 27iii.
Town Hall Backlash 27iv.
Lobbying Homestretch 27 v.
Passing Legislation 28
Section II: Reaction to OFA
31
a.
Congressional Reaction
31
i.
Democratic Offices 31ii.
Republican House Offices 33
b.
OFA members
37
i.
From Polling to Practice 37ii.
Four Types of OFA Members 37iii.
Resilient Obama Support 39iv.
Diverging Views of OFA Strategy 41 v.
Reduced Volunteering 42 vi.
Increased Volunteering and Local Strategy 44
c.
Former Obama Campaign Staff
47
i.
OFA is not OFAC 47ii.
Structure 48iii.
Mobilizing Legislative Activism 50iv.
Targeted Legislative Strategy 51 v.
Relationships 54
Section III: Discussion and Analysis
56
a.
Metrics and Impact 56b.
Super-Activists 58c.
The President’s Permanent Field Campaign 60d.
Legislative Strategy 64e.
Campaigning Versus Governing 65f.
Future Opportunities 67
Year One of Organizing for America: The Permanent Field Campaign in a Digital Age
| a techPresident Special Report
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3
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Conclusion: 13 Million Emails Later
70
Appendix: Methodology
73
About: About The Author & Personal Democracy Forum
73
Report Year One of Organizing for America Melber
Info and Rating
Sections
« prev | next »- Section I: Community and Reform
- Community Maintenance
- Social Capital
- Lobbying Homestretch
- Passing Legislation
- Section II: Reaction to OFA
- Congressional Reaction
- Republican House Offices
- OFA Members
- From Polling to Practice
- Diverging Views of OFA Strategy
- Reduced Volunteering
- Increased Volunteering and Local Strategy
- Former Obama Campaign Staff
- Mobilizing Legislative Activism
- Targeted Legislative Strategy
- Part III: Discussion and Analysis
- Metrics and Impact
- Super-Activists
- The President’s Permanent Field Campaign
- Legislative Strategy
- Campaigning Versus Governing
- Future Opportunities
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