Proton is the manufacturer and Proton Edar being the sole marketing arm anddistributor. As both the manufacturer as well as the distribution arm of Proton cars, thequality production and quality deliveries of proton cars to the customer may be affectedwhen the quantitative sales target is mixed with qualitative deliveries. Proton wantsnumbers and customer wants better improved cars.
Marketing objectives of Proton Perdana:
Target market, Satisfaction level of targetmarket current yearly sales of Perdana, Current issues-gear box problems etc. Currentpromotions efforts to sell Perdana-from proton’s site
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Current Mission of Proton:
To strive towards excellence in all aspects of our operations.
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Our Proposed Mission statement for Proton:
Quality and luxury cars at anaffordable price
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Current vision:
Being customer’s no 1 choice in automobile product andservices
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Our Proposed Vision statement for Proton:
Becoming a world leader in theautomobile market
The Concept of Marketing
Marketing is the process of planning and executing the conception, Pricing, promotion,and distribution of ideas, goods and services to create exchanges that satisfy individualand organizational objectives". This definition stresses the importance of beneficialExchanges that satisfy objectives of both those who buy and those who sell goods andservices. The purpose and objective of marketing are;
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