As an avid world-traveler, a passionate champion of Co-creation, a political columnist, and a design activist, Uday works with a wide range of people and organizations at different levels. His curiosity for people, cultures and change has drawn him to fields as diverse as anthropology, psychology, communication, sociology, marketing, politics and design. Uday is a co-founder and CEO of SonicRim, a global design research consulting practice, based out of Columbus, Ohio and San Francisco, California. At SonicRim he is focused on helping his clients cultivate capacity for co-imagining the future and co-creating solutions that help improve the life of everyday people. He often pushes his client beyond their comfort zone to identify unexplored opportunities for experience innovation through co-creation. Outside of SonicRim, Uday is a relentless design activist. Searching for ways to rally people around Macro issues. He often hits the road conducting workshops in colleges and in companies championing causes as diverse as “Co-creation”, “MacroDesign” and “sustainability”. He coined the term, MacroDesign recognizing the need for designers to participate in the public policy domain. He is often invited to write for design and political magazines and speak in front of corporate, not-for-profit and academic audiences about change, innovation and co-creation.see more