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Final Annual Report
Year end report for Zane & April McGee of the Niteroi Mission Team.
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Concept
For our music video caged bird the artist we are working for is a
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group called Inflowential Inflowential are a group of 4 with two
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rappers one who is a vocal percussion beats and the other is a
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producer The genre of music they play is Hip Hop Soul Funk They
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are based at Raleigh NC US In our music video we decided to use
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performance this is because the song is very meaningful and we feel
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it would mean more to our audience In our music video we are going
to have the man two rappers expressing their feelings throughout the
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music video and in between this we will have a guy playing the
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saxophone due to the fact our song is very jazzy
Audience
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For the music video for Caged Bird our target audience is going to be males aged 15 22 The reason we have chosen
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this is because the genre of our music is hip hop rap and we feel this will appeal more to males that are going
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through the teenage stage Also the lyrics talk about life such as hoping for better things and being trapped so
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15 22 year olds could relate to this Our audience will also be working class because working class people are more
likely to relate to the lyrics and understand what the artist is saying and expressing more than middle class
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people because there life is much more glamorous As part of our planning we got to know what our target audience like and things that appeal to them in a music
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video We conducted two pieces of audience research and these were a focus group and a survey using
From our survey we found out that our audience love to see different locations in a music
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video They also like to see things that are sexually appealing such as girls a bit of flesh and up to date
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fashion and image Our audience also like to see the artist and their facial expressions They feel it adds more
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meaning and emotion to the actual song In the focus group we also learnt that our audience like natural lighting
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depending on the theme of the song Most of our audience commented on what they felt about guns and knives in music
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videos The main comment we had on this is that it is a very bad influence and can make teenagers very interested
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in these kinds of things
We are going to make our music video very naturalistic with a meaning and the reason we want to do this is to
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appeal to them strongly We are going to show a lot and move from shot to shot to not allow our audience to get
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bored
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A different type of audience research we used was a focus group we showed our sample similar types of music videos
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to ours and we asked them to give us feedback on what they liked and disliked about them This allowed us to take
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in to account what kind of things we should and should not include in our music video
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We showed them 3 different music videos and these were Beautiful by Eminem Today was a good day by Ice Cube and
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Successful by Drake The reason we showed them these videos in particular was because they are similar to our
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song and we as a group like the way these videos have been conducted When we showed them Beautiful they really
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liked the lighting because it was dark and had very limited natural light they thought this really added to the
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meaning of the song They also liked the locations and the fact they were not too posh but they get the mood of
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the song as well After watching Successful our audience thought it was very simple but different from the rest
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because it got straight to the point and sent out a clear message
From this we have learnt that our audience prefer the simple look but they want to be able to understand the music
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video and get a clear understanding of it From this we have decided to keep the locations simple but also keep it
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affective by using a lot of different angles and perspectives
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| Category: | Uncategorized. |
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| Upload Date: | 10/21/2009 |
| Copyright: | Attribution Non-commercial |
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