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New ProductNew ProductDevelopmentDevelopment
Session 13SUBHADIP ROY
 
 
Who should ultimately design the product? The customer, of course.- Kotler 
 
 
Six categories of new products
1.New-to-the-world products2.New product lines3.Additions to existing product lines4.Improvements and revisions of existing products6.Repositioning7.Cost reductions
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