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Friday, December 18, 2009Page | 1 Vector Informatics –www.startvector.com

Search Engine Optimization and Analysis

As the internet evolves, Vector Informatics Inc. is researching current trends in internetmarketing and analyzing potential future scenarios. Any Internet Marketing campaign shouldconsider how SEO changes over time, how current trends may be useless in 3 months, and howplatforms like Google Wave

will make any current plan irrelevant once it becomes widely used.

December 2009 SEO Analysis

An excellent article was posted about various SEO techniques vs. what Google has actually filedpatents over:

There are "over 200 SEO factors" that Google uses to rank pages in the Google search results (SERPs).What are the search engine optimization rules? Here is the speculation - educated guesses by SEOwebmasters on top webmaster forums. Should you wish to achieve a high ranking, the various confirmedand suspected Google Search Engine Optimization (SEO) Rules are listed below.

http://www.vaughns-1-pagers.com/internet/google-ranking-factors.htm

The rules can be summarized as follows:

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No cheating

! Purchasing inbound links, creating ‘link farms’ and other techniques defeatthe purpose of SEO. The idea of someone linking to your site means there is meaningfulcontent. Creating inbound links to your site where the overall reviews of the site are verypoor is cheating, and the algorithm detects that. The mechanism for detection is simple,

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Use the internet

. A website is not a newspaper advertisement. Companies use the webas an alternative to traditional media, not understanding the power of actually using theinternet. Using the internet means calling on Skype vs. a landline, using a wiki instead of corporate extranet, posting specials on a blog instead of on the website.

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Don’t abuse the system

. A casino is a legitimate business, but if you have a system of counting cards, you may be banned! Google bans OOP (Over-optimization)

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Use Web2.0

. Web 2.0 has encouraged proper use of the internet with the concept of user generated content. Sites such as face book try to create an environment whereanyone, no matter how tech savvy, can create content. The problem is, like TV, the userinterface must be useable by the lowest common denominator. But with proper use, itcan be increased and heavily utilized, especially with SEO in mind.Webmasters should think about ways to create a resource for users. Commercial sites, sellingproducts, should consider sponsoring non-commercial projects to give back to the internetcommunity, and simultaneously creating a reason for sites to link to the project (and thus theirwebsite). This is fully legitimate and considered ‘link bait’ by Wikipedia:

Link bait

is any content or feature within awebsitethat somehow baits viewers to place links to it from other websites. Matt Cuttsdefines link bait as anything "interesting enough to catch people's attention."

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Link bait can be an extremely powerful form of marketingas it isviralin nature.