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Table of Contents
Site-Seeing—A Visual Approach To Web Usability......................................................................1Preface: Looking At Web Usability................................................................................................4
How to Use this Book............................................................................................................4The Examples in this Book.....................................................................................................5Acknowledgements................................................................................................................5
Part I: Think Before You Communicate: The Planning Stages....................................................7Chapter 1: What Do You Want To Say? Deciding On Content....................................................8
Know What To Say................................................................................................................9Understand Your Audience..................................................................................................12What they are looking for.....................................................................................................13Determining Content............................................................................................................16Writing It All Down.............................................................................................................17
Chapter 2: You Need A Plan: Preparing For Content.................................................................19
Organizing Your Site...........................................................................................................19Navigating Your Content.....................................................................................................28Finding Your Personality.....................................................................................................36Remembering Your Limitations...........................................................................................39Scheduling Your Progress....................................................................................................42
Part II: How To Communicate: The Three "Lexicons" Of Web Usability.................................44Chapter 3: Technically, It's a Lexicon: Technical Considerations..............................................45
Getting Technical.................................................................................................................45Responding Promptly...........................................................................................................46Unifying the Web.................................................................................................................49Following Links...................................................................................................................56Assembling the Page............................................................................................................66Being Accessible..................................................................................................................69
Chapter 4: Birds of a Feather Flock Together: Visual Organization Principles.........................71
Speaking Visually................................................................................................................71Seeing Information...............................................................................................................72Building a Hierarchy............................................................................................................76Educating your audience......................................................................................................80
Chapter 5: Who Are You? Get a Personality...............................................................................93
What is Personality?.............................................................................................................93Why Have a Personality?.....................................................................................................96How to Get a Personality....................................................................................................101
 
 
Part III: Start Communicating: Online, That Is........................................................................118Chapter 6: Fundamental Particles: The Elements Of Web.......................................................119
Working the Elements........................................................................................................119Navigation Systems...........................................................................................................122Body Text..........................................................................................................................127Images...............................................................................................................................135Page Footers......................................................................................................................139Forms................................................................................................................................143
Chapter 7: Home Is A Cluttered Place, Indeed!........................................................................149
What Belongs at Home?.....................................................................................................149First Impressions................................................................................................................159What's Inside?....................................................................................................................161New Additions...................................................................................................................167
Chapter 8: Beyond the Static Web: Dynamic Content & Web Applications............................171
A Web in Need..................................................................................................................171Dynamic Designs...............................................................................................................174Generation PLEX...............................................................................................................179
Conclusion: What's Next............................................................................................................185
Okay, but what is next for the Web?...................................................................................185What's next for Luke?........................................................................................................187
Bibliography: Further Readings.................................................................................................188
Color Theory.....................................................................................................................188Experience Design.............................................................................................................188Information Architecture....................................................................................................188Information Design............................................................................................................188Interface Design.................................................................................................................188Navigation.........................................................................................................................189Psychology & Human Factors............................................................................................189Typography.......................................................................................................................189Web Applications..............................................................................................................190Web Programming.............................................................................................................190Web Design.......................................................................................................................190World Wide Web History...................................................................................................190Web Usability....................................................................................................................190
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