(www.MomPLReBooks.com ) to her customers since 2007. Not only does she provide
private label rights content, she also uses it in her business. She sometimes calls
herself the “PLR Junkie” and wishes to share with others ways they can use PLR
content effectively with their businesses.

© Copyright 2010 Wendy Wood
ALL RIGHTS RESERVED.
DISCLAIMER AND/OR LEGAL NOTICES:

The information presented herein represents the view of the author as of the date of publication.
Because of the rate with which conditions change, the author reserves the right to alter and update her
opinion based on the new conditions. The report is for informational purposes only. While every
attempt has been made to verify the information provided in this report, neither the author nor her
affiliates/partners assume any responsibility for errors, inaccuracies or omissions. Any slights of people
or organizations are unintentional. If advice concerning legal or related matters is needed, the services
of a fully qualified professional should be sought. This report is not intended for use as a source of
legal or accounting advice. You should be aware of any laws which govern business transactions or
other business practices in your country and state. Any reference to any person or business whether
living or dead is purely coincidental.

How many times have you heard that? Bath and Body Works must have heard it, too,
because last year they set out to build the largest customer email list in retail history.
The numbers are staggering. Ten million customers signed up, and Bath and Body
Works estimates each address to be worth $18. Just imagine if each of your
subscribers was worth that.

You can clearly see that an email list is an important asset to any Internet marketer.
Just look at the amount of valuable information marketers give away every day in
exchange for an address. As a marketer, if you don't have a list, you have no way get
in touch with the reader who passed through your site one day on her way elsewhere.
She was interested in what you had to say, read a couple of articles, and vowed to
come back when she "had more time." But we all know how that goes. If only you
could contact her again! Without an email address, you only have one opportunity to
turn a browser into a buyer, and the truth is, very few people will buy from you on
their first visit.

That's to be expected, really. Take the woman who was going to come back later. She
didn't have time to shop right then, even if what you're offering is exactly what she
needed. Additionally, she doesn't know you. She hasn't had the opportunity to get to
know and trust you. Perhaps she feels she can't afford to make an impulse buy right
now, and needs to do more research. The number one way to resolve these issues is
with a follow-up email.

It's widely known that it takes from three to seven exposures before a potential
customer is ready to buy. It takes that long to gain trust and become known as a
valuable resource. Sending out regular emails or newsletters accomplishes your goal
by