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A AA A Vertical Vertical Vertical VerticalMarketMarketMarketMarketSolutionSolutionSolutionSolutionReaderReaderReaderReader

BY BY BY BY Marielle V. ObilloMarielle V. ObilloMarielle V. ObilloMarielle V. Obillo

THIS WORK IS LICENSED UNDER CREATIVE COMMONS ATTRIBUTION- NONCOMMERCIAL – NO DERIVATIVES WORKS 3.0 PHILIPPINES LICENSE

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TABLE OF CONTENTSPreface Page 2Dedication Page 3Cluetrain Manifesto Book Reviews Page 5 – 18Cluetrain Manifesto 95 Thesis Reaction Page 19- 114Web 2.0 Book Reviews Page 116- 115Final Paper Page 115- 208

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PREFACEFirst of all, My Name is Marielle people call me Yeye. Oh no! First of all, Iam not a Book Lover I am still wondering how I made this book possible! I am just a simple information systems student whom somehow enrolled myself inmy vertical solution subject. All these words are made for none other than myvertical solutions class. Of course, if I wouldn’t do it, I would fail. It’s not thateasy to write a book. I didn’t even dream of having my own book. After weeksof doing my tedious requirements, congratulations yeye! You made your ownbook I said to myself. After doing these stuffs, writing was not a barrieranymore, it was about learning. I learned from all the books I read. TheClueTrain Manifesto and The Web 2.0 heroes book. Also, we conducted a studyfor a company called Kabayan. Honestly, even though I had a hard time for allthese tedious work, it all ripped off of all the lessons I have learned. Want toknow the real thing? Feel it! It’s Written Here! Thanks!