If you're getting traffic to your website but few people are buying, you're like a lot of people Iknow. You may have a good product (or service) and a good price. You just don't have the salesyou feel you ought to have.One action you can take that can produce astounding results in short order is to change theheadline at the top of the page - or, if you don't have a headline, put one up there!My friend and co-author
Jim Edwards
did exactly that on a promotion that was going south andhis conversion rate jumped up 500% in a matter of minutes!But if you change (or add) a headline, it has to be the right kind. This article will give you someimportant guidelines that will help you choose a headline that acts like a booster-rocket to yoursales.First, let's define terms. What is a headline, anyway?A headline is the first set of words that your prospect sees on any piece of copy you write. It's just like the headlines you see in a newspaper.Here are five typical newspaper headlines. (But… a warning. The first four are NOT the kind youwant on your website):1. Economy Improves As Unemployment Drops, Consumer Spending Swells2. Ninth-Inning Grand Slam Saves The Day3. Flu Vaccine Shortage Worries Health Officials4. Spring Rains Flood Farmlands5. New Computer Chip Promises Better Video On Handheld ComputersWhile all these headlines would work well to sell newspapers and get readers interested inreading the news stories that follow, only last one would work in marketing, 99% of the time.Why? Because most newspaper-style headlines merely sell the reader on reading the story, butthey aren't designed to create interest in, and desire for, a product or service that you'd betelling the prospect about.However, the last headline in the list…“New Computer Chip Promises Better Video On Handheld Computers”
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