Bloomberg Businessweek

EBay Tries to Push Past Its Tag-Sale Roots

Taking on Amazon hasn’t worked. Can analytics and VR? | “The world doesn’t have to choose between Amazon or EBay”

When activist investor Carl Icahn pushed for EBay to spin off its fast-growing PayPal business two years ago, he saw little promise in the slow-growing parent. The online marketplace was grappling with the aftermath of a security breach and changes to Google’s search engine that pushed EBay results further down the page. With every EBay stumble, rival Amazon.com gained more customers, web visits, and market share. Separating the two would increase

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