Fortune

THE DRAMATIC MAKEOVER OF APPLE’S RETAIL STORES

Entertainment, relaxation, and a few iPhone sales too.
Ahrendts reveals the new store layout in a press preview.

APPLE IS THINKING DIFFERENT—AGAIN. This time, the tech giant wants to revolutionize the havens where it hawks its wares by making them destinations for far more than just gadgetry.

Since 2014, retail

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