Entrepreneur

A Startup Aims to Fill a Hole in the Housekeeping Market

A trio of ad execs launches a line of air fresheners for modern men.

Entrepreneurs: John Bleeden, Todd Durston and Berk Wasserman, founders of Archer Air Superiority, a line of air fresheners aimed at male consumers.

In 2011 the three colleagues at a Chicago ad agency decided to fill a hole they saw in the housekeeping market. "We're really tuned in to trends,

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