Entrepreneur

A Mobile Game That Enables Real-World Microlending

Seeds, a free mobile game, lets players build a virtual civilization while microfinancing women entrepreneurs in Kenya.
Source: Shutterstock

Rachel Cook was working as a futures trader when she had a revelation: Making money is great, but helping others do so is better. After reading an article on how microloans can benefit businesswomen in the developing world, she set out to direct and produce The Microlending Film Project, a documentary that took her to four continents.

With the film showing at dozens, a free mobile game that lets players build a virtual civilization while microfinancing women entrepreneurs in Kenya.

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