Entrepreneur

5 Big Brand's Mistakes Solved

How five companies messed up -- and what they should have done.

Stumbles are expected in the startup stage. But when big brands mess up the spotlight on their failings is much less forgiving.

From JCPenny's confusing re-branding attempt to BlackBerry's service interruptions, we take a look at how five major players faltered and what they can do to regain their customers' loyalty.

The problem: Customer confidence takes a hit

American Airlines

In the past year or so, American Airlines has been saddled with some grueling challenges. Following the bankruptcy filing of its parent company in November 2011, the airline faced negative publicity surrounding reports of loose seats on its aircrafts. "It's a terrible image to think about being bounced around in flight," says Bobby Zafarnia, founder of Praecere Interactive, a Washington, D.C.-based branding firm. This

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