Entrepreneur

Stop Chasing Sales and Get Your Web Content Right

Help your customers -- and your sales -- by producing meaningful, honest content.
Source: taswebdesigns.com

Here are two startling facts about . The first: 70 percent of consumers prefer getting to know a company via content marketing rather than ads, but (and this is the surprising part) brands spend more on advertising than on content such as articles, according to ContentPlus. The second fact: 91 percent of B2B marketers employ some sort of , but just 36 percent of them believe that

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